Contemporary Mobile Commerce: Determinants of Its Adoption

Mobile commerce is the next generation of electronic that allows consumers to perform many transactions via a mobile phone instead desktop computer. To online businesses, this channel also them have almost non-stop accessibility large population device users. This study examines factors affecting intention use contemporary on basis integrating perceived security, subjective norm, innovativeness, and self-efficacy into TAM model. Statistical analysis results show innovativeness are positively related ease use. Perceived has positive effect usefulness. use, usefulness, norm relationship with commerce. The theoretical practical implications discussed. Finally, future research directions outlined.